VLOGS
This is the Vlog section of our website, where visitors can browse through a variety of uploaded vlogs from the team!
MARK'S SOCIAL VLOGS
Here’s a collection of eleven vlogs by Mark, about various topics and discussions about social business.
Mark's Vlog Talk
To spark-off our 4th brandversary, I added a new content type to my digital arsenal of valuetainment.Â
Come with me, in the first edition of Mark’s Vlog Talk in Social Vlog 1, as I recap some of my own blunders in biz to encourage other entrepreneurs to change up their content
Proceeding Mark’s Vlog Talk with Social Vlog 3, I talk about life, business, social, ego, reputation and overcoming personal objections to create more opportunities for your business.Â
Check this out, as I get into detail about why it’s important to learn how to separate yourself from your content, presence and business in order to maintain a healthy and abundant mind frame.
Proceeding Mark’s Vlog Talk with Social Vlog 3, I talk about life, business, social, ego, reputation and overcoming personal objections to create more opportunities for your business.Â
Check this out, as I get into detail about why it’s important to learn how to separate yourself from your content, presence and business in order to maintain a healthy and abundant mindframe.
Moving it forward with the 4th edition of Mark’s Vlog Talk, Social Vlog 4, I talk perception, optics and reality, and why it’s so important not to focus on the optics, but the why and monitor the reception of your content by how your core audience interacts and reacts.Â
Listen to this vlog, as people walking by are rolling their eyes at me for vlogging, in uniform on their way into an hourly job.
Â
Imagine if most people weren’t miserable and just put the work in to change their own life like they do clocking into a job for someone else’s dreams, instead of kidding themselves that they’re not scrolling around, anyway.
Â
They should’ve followed us to learn how to monetize their passions and evoke the opposition head-on.
Â
Choose not to be miserable and succeed, why complain about what others are doing to make themselves happier?
Â
If you’re afraid of vlogging in front of frowns, don’t be successful.
Â
Mediocrity is at its peak, don’t let other people’s worries become your reality. They’re projecting their own mind outward.
Continuing the Mark’s Vlog Talk, with Social Vlog 5, I discuss distractions, dopamine, increasing visibility and decreasing availability.Â
Watch this vlog, as I get into the overall-arching message of mental health awareness for both creating, absorbing and having empathy for negativity.
Â
Not many people are going to support, they say there’s about one out of one-hundred people who are usually ready to buy, conversion percentages are low and social media consumption is really high.
Â
Do the best that you can with your time, but over-consumption and constant absorption has it’s own list of obstacles.
Â
You should learn how to balance and separate yourself from the machine-of-it-all in order to get into the hamster wheel and make it work for you.
Â
If your activity on these platforms is higher than your productivity, those will be your results.
Â
Everything is designed to distract us from listening to our own voice the most, people want you right where you are because it’s usually more convenient for them, keep moving forward.
Moving fourth Mark’s Vlog Talk, with Social Vlog 6, I discuss one of my favorite topics, creative guerrilla marketing.Â
Check out this vlog, as I talk about simple and practical ways to start implementing creative guerrilla marketing techniques by leveraging your time on social with easy-to-do solutions, especially longterm. The main takeaway is budgeting ways to utilize your time with your community, through consistent messages and brand awareness. Stay positive my friends!
Â
Being creative, using your own story, with your own voice, tone, and experience in a valuetainment takeaway, doesn’t have to be self-promotion, either.
Â
Storytelling in your social content is the oldest form of reliable advertising that exists, online or offline. Use it to be authentic, you need your community to find real reasons to listen, follow and trust you about that topic.
Â
Jumping-out and getting your brand noticed is a craft, we’d recommend recording as much as possible as you move to have it documented and re-used, and assembling it to be packaged and presentable to be enjoyed or watched.
Â
Small business appeal is a huge area that you can float around and use to get discussions moving, you don’t have to reinvent the wheel, just be authentic.
Â
You only live once, might as well hit record, curate it all and put on a show.
Pressing on with Mark’s Vlog Talk in Social Vlog 7, I focus on attention, intentionally.Â
This can be daunting for creatives and small businesses to grasp, no one is fighting you at all.
Â
Everyone however, is fighting for their own attention. And, we’re always going to be here to remind those showing up for yourself everyday that you’re doing it right.
Â
These four boxes can transform your business, one post can dramatically change the trajectory of your effort.
Â
Communication and attention go better together, in a world of psyops and one-uppingness, stop competing.
Â
*Phew*
Â
Now, your actually competing, does that make sense?
Â
Think longterm, it’s not about morality, it’s about radiating, more-so your social account with activity.
Â
You don’t have to preach on a social platform, it’s a shoebox.
Â
Lead with value, do it as much as you can, and the path to monetizing for your life gets easier.
Â
It’s not competitive, it just feels that way, or looks that way, but it’s intentional uploads for attention.
Â
It’s not cheap to acquire, it’s not pretend if you connect.
Â
Don’t listen to the noise, be yourself, you’ll get what you asked for in return.
Â
Use your natural given gifts, amplify it in connection with your brand, mission and business.
Â
Think fluidly, don’t do it for the camera.
Â
What you put out into the world will always come back to you, not just the digital impressions, the reason for this isn’t lack of great intention it’s that optics can be misinterpreted or disingenuous.
Â
Our communities online are what helps us drive those messages forward though, the show must always go on.
Â
Be the lead role, everyone’s movie is a bit screwy.
Jump into this next edition of Mark’s Vlog Talk, Social Vlog 9 about audience building!Â
Developing a voice in your niche or industry with social presence and an engaged following, starts to wrap-around a core topic or point of interest, which a creative can cultivate into a refined community and audience.
Â
It’s mostly terminology, actually, you don’t necessarily own your audience, either- which might seem obvious at first but there’s some insight here for your social content journey.
Â
Think of your audience like an apple, there’s the OG longterm supporters, around them are your newer viewers, between them are the people you hope to reach, outside of that is the rest of the internet.
Â
Dialogue, jokes, past references and even features is the best way to maintain that healthy growth.
Â
You don’t want to invest too-much time, energy and effort into something that you don’t directly control though, you need to convert.
Â
You want to create a healthy environment and space for others around what you’re doing, but remain in a position of being the selector at all times, so an audience is a way that you begin to open-up feedback and dialogue between you and the people following your account.
Â
Building an audience is a tricky art, and there’s never an exact way to communicate and do everything necessary in one post, which is why creating in volume is crucial.
Â
Content is the pulse of your brand on social, but without an engaged audience, you’re talking to yourself.
Â
Open-up your portal, and use it as a window.
Â
Be patient, and you can learn from people supporting.
Â
An audience takes time, and a community can feel as if they have a voice within it, which you should be encouraging.
Jump into this next edition of Mark’s Vlog Talk, Social Vlog 9 about audience building!Â
Developing a voice in your niche or industry with social presence and an engaged following, starts to wrap-around a core topic or point of interest, which a creative can cultivate into a refined community and audience.
Â
It’s mostly terminology, actually, you don’t necessarily own your audience, either- which might seem obvious at first but there’s some insight here for your social content journey.
Â
Think of your audience like an apple, there’s the OG longterm supporters, around them are your newer viewers, between them are the people you hope to reach, outside of that is the rest of the internet.
Â
Dialogue, jokes, past references and even features is the best way to maintain that healthy growth.
Â
You don’t want to invest too-much time, energy and effort into something that you don’t directly control though, you need to convert.
Â
You want to create a healthy environment and space for others around what you’re doing, but remain in a position of being the selector at all times, so an audience is a way that you begin to open-up feedback and dialogue between you and the people following your account.
Â
Building an audience is a tricky art, and there’s never an exact way to communicate and do everything necessary in one post, which is why creating in volume is crucial.
Â
Content is the pulse of your brand on social, but without an engaged audience, you’re talking to yourself.
Â
Open-up your portal, and use it as a window.
Â
Be patient, and you can learn from people supporting.
Â
An audience takes time, and a community can feel as if they have a voice within it, which you should be encouraging.
Get into this next edition of Mark’s Vlog Talk, Social Vlog 10, I talk about building a thorough sales funnel!Â
With my own terminology, I refer to creating a simple funnel as GNCDR, which is:
Â
• Generate Leads – Create a lead magnet using something that you can manage on a budget, and constantly revisit and add value to, in your social business content to gain leads. Attract, attract, attract!
Â
• Nurture Prospects – You’ll want to reassure your future customers or clients by showing visibility to break sales objections, discuss information and answer questions to build a better understanding.
Â
• Convert – Implement calls to action in your content to evoke emotions that the target audience would find worth acting on.
Â
• Delivery – Ensuring that you can promptly provide the crafted offer or make good on the available service, products or beyond.
Â
• Retention/ReSell – Customer acquisition is so costly, and nothing is worse than having to worry about finding new clients, retain them at all cost by offering them more benefits and options after they’ve found value working with your business first.
Â
Simple, easy and free funnel that anyone can build right here on IG and follow us for more tips.
Let’s dive into the next Mark’s Vlog Talk, Social Vlog 11, and it’s all about presentation.This subject is touchy, so without convincing people to change who they are, I look at it that the devices are there for you to use whenever you want, the way you want to.
There’s no dress-code, but you ultimately have to consider that people are in fact always judging us on social by the cover of the book, among other things.
Especially in business, but you don’t have to treat social like a boardroom.
I have created so much social content in six years that I physically can’t remember most of it.
People often message me about things that I haven’t thought about since hitting upload, from years ago.
I spent a year practicing on my personal brand, just to get comfortable.
It’s a process, better to serve yourself for your business.
Look good and get more.
Don’t think about it, just do what feels right.
